Direct Mail Postcards: The Secret Weapon for Real Estate Agents to Gain More Clients and Referrals

Direct Mail Postcards: The Secret Weapon for Real Estate Agents to Gain More Clients and Referrals


Content:

In the digital age of emails, social media ads, and online listings, you might think direct mail is a thing of the past. Think again. For real estate agents looking to stand out in a saturated market, direct mail postcards are proving to be a highly effective tool for generating leads, gaining referrals, and staying top of mind with buyers and sellers.

Here’s why savvy real estate agents are turning to postcards—and how you can use them to grow your business.


🏠 Why Direct Mail Works for Real Estate

1. Tangible & Trustworthy:
Unlike digital ads that disappear with a scroll, a physical postcard has a presence. People hold it in their hands. They stick it on the fridge. They show it to a spouse. This builds trust and familiarity—two essential ingredients in real estate.

2. Local Targeting Made Easy:
Postcards can be sent to targeted zip codes, neighborhoods, or even apartment complexes. You can zero in on homeowners likely to sell soon, first-time buyers, or even renters nearing the end of a lease.

3. Consistent Visibility:
Success in real estate is often about being in the right place at the right time. A monthly postcard keeps your face, name, and contact info in front of potential clients so when they’re ready to move—they call YOU.


🧠 Postcard Strategies That Get Results

1. Just Listed / Just Sold Announcements
These build credibility and showcase your activity in the market. They create a sense of momentum—and show you get results.

2. Market Updates and Home Value Tips
Include stats like average home prices or the number of homes sold in the area. Add a QR code or link to a free home valuation tool.

3. Referral Requests
Send a postcard that simply says: “Know someone thinking of buying or selling? I’d love to help.” Include a testimonial to increase trust.

4. Personal Branding
Use high-quality photos of yourself, your logo, and a consistent brand color scheme. Include a short tagline like, “Your Trusted Neighborhood Realtor.”


💡 Tips to Maximize Your Postcard ROI

  • Use Automated Tools:
    Platforms like Mailbox Power, SendOutCards, and PostcardMania allow you to automate campaigns and schedule recurring mailings with ease.

  • Keep It Simple and Visual:
    People skim postcards. Use eye-catching images and minimal text with one clear call-to-action (CTA).

  • Add a QR Code:
    Link it to your latest listings, a virtual home tour, or a client testimonial video.

  • Follow Up Digitally:
    Use postcard campaigns as a bridge to digital interaction. Invite recipients to follow you on social or schedule a call.


📬 Final Thoughts

Direct mail postcards are not just “old school”—they’re smart marketing. When used strategically, they build brand recognition, generate quality leads, and turn past clients into referral sources. The best part? You can automate the whole process, so you focus on what you do best: closing deals and serving clients.


Ready to start your postcard campaign?
If you’re a real estate agent in the Twin Cities of Minneapolis and St. Paul, I can connect you with powerful tools and services that make direct mail easy and effective. Let’s turn those mailboxes into your next open house!

Contact MagicBrad for details.
Marketing Magic for Real Estate Success

Three Reasons Successful Real Estate Agents Are Using Direct Mail Postcards to Close More Deals

Three Reasons Successful Real Estate Agents Are Using Direct Mail Postcards to Close More Deals

In a digital world flooded with emails, social media posts, and online ads, it might surprise you to learn that successful real estate agents are turning to an old-school marketing strategy with a modern twist: direct mail postcards. Why? Because they work. If you’re in the real estate game and looking for a way to stand out in your local market, here are three powerful reasons why agents are doubling down on postcards—and how MagicBrad and MailBoxPower can help you do the same.

SEE: MailBoxPower 👈🏼


1. Direct Mail Postcards Get Noticed (and Remembered)

Unlike emails that get lost in spam folders or social media ads that vanish in a scroll, physical postcards are tangible. They land right in a prospect’s mailbox—and often get placed on a kitchen counter or pinned to a fridge. This gives you more time in front of your potential clients than any fleeting digital impression ever could.

Top real estate agents know that consistency builds familiarity—and familiarity builds trust. Sending a well-designed postcard on a regular basis keeps you top of mind when a homeowner starts thinking about buying or selling.

That’s where MagicBrad comes in with his “Magic Marketing Tool”—MailBoxPower. This automated system lets you send branded postcards with ease and consistency, without licking a single stamp. It’s set-it-and-forget-it marketing with a personal touch.


2. They Help Agents Build Stronger Relationships

Successful agents don’t just chase leads—they build relationships. Personalized postcards are a powerful way to stay connected with your database. Whether it’s a “Just Sold in Your Neighborhood” card, a seasonal greeting, or a helpful homeowner tip, these touchpoints show you care—and that you’re active in their area.

Using MailBoxPower, agents can send automated birthday cards, home purchase anniversaries, and even include the recipient’s first name directly on the postcard or gift. It’s not just marketing—it’s meaningful engagement. MagicBrad calls it “Marketing with a Magical Human Touch.”


3. They Convert More Listings Into Closings

Direct mail works—especially when paired with a smart call-to-action. Top agents use postcards to generate listing appointments, drive traffic to open houses, and showcase their recent wins. Over time, this builds social proof and positions you as the go-to expert in your neighborhood.

Here’s the real magic: With MailBoxPower, you can automate campaigns based on zip codes, neighborhoods, or even key demographic filters. This means your postcards land in the hands of the right people—consistently and cost-effectively.

SEE: MailBoxPower


In Conclusion…

Digital marketing is powerful, but in a sea of online noise, real estate agents who embrace the physical presence of direct mail postcards are winning more business. If you’re ready to make your marketing more memorable, more personal, and more profitable—follow the lead of MagicBrad and tap into the power of MailBoxPower.

Start turning mailboxes into money-makers.
Stay top-of-mind. Stay magical. Close more deals.


🪄 Want to learn more about how to automate your real estate marketing?
Reach out to MagicBrad and ask about the “Magic Marketing Tool” that’s helping agents across the country get more listings, sell more homes, and create clients for life.

👉 Visit: www.MagicMarketingTool.com (or insert your preferred link)

#RealEstateMarketing #DirectMailWorks #MailBoxPower #MagicBrad #TopAgentTips #RealEstateSuccess #TwinCitiesRealEstate

Basic Essentials to start a Small Local Business in Minneapolis

Here’s a solid list of basic essentials that a small local business should have in place to effectively promote and grow their brand, attract new customers, and retain existing ones:


🔧 Branding & Online Presence

  1. Business Name and Logo – Memorable and professional branding.

  2. Website – Mobile-friendly, with clear contact info and services/products listed.

  3. Google Business Profile – Essential for local search visibility.

  4. Social Media Accounts – At least Facebook and Instagram; LinkedIn or TikTok depending on target market.

  5. Domain Name & Email – Custom domain (e.g., yourbusiness.com) and professional email (e.g., info@yourbusiness.com).


📣 Marketing Tools & Outreach

  1. Email Newsletter – Build a list and stay connected with clients.

  2. Direct Mail Campaigns – Postcards or flyers to neighborhoods or business lists. SEE: MailBoxPower

  3. Printed Business Cards & Brochures – Still useful for in-person networking and referrals.

  4. Referral Program – Incentivize happy customers to bring others.

  5. Customer Loyalty Program – For repeat business, especially in retail or service sectors.


🎥 Media & Content Creation

  1. Video Podcast or Livestream – Build trust and authority; repurpose content for social media.

  2. YouTube Channel – Host how-to’s, product highlights, testimonials.

  3. Blog – Boost SEO and educate/engage potential customers.

  4. Content Calendar – Plan social media, emails, blog posts, and promotions in advance.


📊 Systems & Tracking

  1. CRM (Customer Relationship Management) Tool – Track leads, interactions, and follow-ups.

  2. Email Marketing Platform – Like Mailchimp, ConvertKit, or MailerLite.

  3. Analytics Tools – Google Analytics, Facebook Insights, etc., to measure performance.

  4. Online Scheduling Tool – Let clients book appointments easily.


💬 Communication & Support

  1. Chat/Message Option on Website – For quick questions (live or automated).

  2. SMS/Text Marketing – Highly effective for appointment reminders or limited-time offers.

  3. Customer Reviews & Testimonials – Use platforms like Google, Yelp, or Facebook.


💵 Revenue & Sales Tools

  1. Point of Sale System – Like Square, Clover, or Shopify POS.

  2. Online Payment Processing – Accept credit cards and online payments.

  3. Affiliate or Partner Program – Expand your reach through collaborations.

  4. eCommerce Option (if applicable) – Sell products or services online.

Physical Postcards: The Unburnable, Unrippable Magic Marketing Tool

Physical Postcards: The Unburnable, Unrippable Magic Marketing Tool for Real Estate Agents

Introduction:
In an age where emails get deleted, social media posts get lost in the algorithm, and digital ads are blocked or ignored, there’s one marketing method that continues to deliver results—physical postcards. For real estate agents looking to build their brand, grow their network, and generate consistent leads, postcards are the unburnable, unrippable magic marketing tool you didn’t know you needed.

TRY MailBoxPower 👈🏼


Why Postcards Still Work in Real Estate Marketing

1. Guaranteed Visibility
Unlike emails that can land in a spam folder, direct mail postcards are physically seen. When someone checks their mailbox, they touch your message. It doesn’t require a click, a login, or a scroll. It’s in their hands, and even if it’s brief, you’ve got their attention.

2. Hyperlocal Targeting
Real estate success is all about location. Postcards allow agents to target specific neighborhoods, zip codes, or even streets. Whether you’re farming an area or introducing yourself as the new agent in town, postcards let you meet prospects where they live—literally.

3. Tangible and Memorable
A well-designed postcard is a physical presence in someone’s home. It might get pinned to the fridge, placed on a desk, or passed to a friend. That physicality creates longer brand exposure than most digital ads can ever provide.


Postcards: The Magic Formula for Real Estate Agents

Let’s talk strategy. Here’s why real estate agents are falling back in love with postcards:

✔ Just Listed / Just Sold Cards
Let the neighborhood know you’re active. This builds credibility and keeps your name top of mind.

✔ Market Update Mailers
Give homeowners insight into property values in their area. Provide real data with a personal touch—perfect for establishing authority.

✔ Homeowner Tips & Seasonal Advice
Not every message needs to sell. Postcards with helpful tips (e.g., “5 Spring Cleaning Tricks Before You Sell”) build trust over time.

✔ Personalized Messages
Use automation tools to customize postcards with first names, property info, or even birthdays. Personalization boosts response rates.


SEO Keywords Real Estate Agents Are Searching For:

If you’re a real estate professional looking to generate seller leads, market your listings, or increase brand visibility, consider how many agents are already searching for terms like:

  • “best direct mail marketing for real estate agents”

  • “how to farm a neighborhood with postcards”

  • “real estate agent postcard ideas”

  • “how to get real estate leads with direct mail”

  • “automated postcard campaigns for Realtors”

Using the right keywords in your website, blog posts, and social media, along with strategic postcard campaigns, will create a marketing mix that gets results.


The Unrippable Magic of Consistency

Postcards aren’t a one-and-done marketing stunt. The magic is in the momentum. A consistent campaign—delivered monthly or seasonally—makes your brand feel familiar and trusted.

Think of it like planting seeds. Over time, your consistent presence cultivates relationships, builds credibility, and positions you as the go-to real estate agent when someone is ready to buy or sell.


Bonus Tip: Automate It!

Modern direct mail services allow real estate agents to automate postcard sending based on triggers like new listings, closings, or even online activity. This means less time managing logistics and more time selling homes.

Look into services like:

  • Mailbox Power

  • PostcardMania

  • Corefact

  • QuantumDigital

Each of these platforms offers tools specifically designed for Realtor marketing campaigns.


Final Thoughts

Physical postcards are not dead—they’re evolving. They cut through the digital noise and bring something real into your prospect’s world. For real estate agents in competitive markets, postcards are an unburnable, unrippable way to stand out.

If you’re looking to close more deals, grow your personal brand, and stay top of mind, don’t overlook the magic of a well-timed, well-designed postcard.

Let your message be felt—not just seen.

TRY MailBoxPower 👈🏼


Want help launching a postcard campaign?
If you’re a Twin Cities real estate agent, I’d be happy to connect you with resources that automate your marketing, increase your visibility, and drive results. Let’s talk strategy.

Unlimited FREE 4×6 Postcards Delivered by Direct Mail – The Secret Software MagicBrad Uses

Unlimited FREE 4×6 Postcards Delivered by Direct Mail – The Secret Software MagicBrad Uses

If you’re looking for a powerful, cost-effective way to promote your business, there’s nothing quite like the impact of a physical postcard delivered directly into someone’s hands. And now, thanks to the software MagicBrad uses, you can send unlimited FREE 4×6 postcards by direct mail — without lifting a finger to print, stamp, or visit the post office.

Yes, you read that right: unlimited postcards, delivered for free.

What’s the Catch?

No catch — just cutting-edge technology and strategic partnerships at work.

This direct mail software platform allows you to send professional 4×6 postcards (with your own custom design or one of their templates) to prospects, clients, or referral partners. The system covers the printing, postage, and mailing for you. All you do is choose your audience and hit send.

Whether you’re a:

  • Real estate agent farming a neighborhood,

  • Insurance agent following up with leads,

  • Event planner promoting an upcoming expo,

  • Or local entrepreneur like MagicBrad himself…

…you’ll love the simplicity and power of this automated postcard system.

How Does It Work?

Here’s how the software that MagicBrad uses makes it happen:

  1. Upload or select a design. Choose a professionally designed postcard template or upload your own.

  2. Choose your mailing list. Upload your list or use the built-in list builder to target specific demographics or zip codes.

  3. Click send. The system handles the printing, addressing, postage, and delivery — all for free.

And yes, you can even automate follow-ups so your clients get multiple touches over time, without you having to remember a thing.

Why Postcards Still Work in a Digital World

In a world flooded with emails and online ads, physical mail stands out. Postcards get read, held, and remembered. They build trust. And when they arrive consistently, they keep your name top-of-mind.

Combine that with zero cost and automation, and it’s no wonder why MagicBrad uses this platform to promote his Synergy Collaborative and various ventures.

Want Access?

If you’d like to try it out and start mailing unlimited FREE 4×6 postcards to grow your own business, you can request access to the same software MagicBrad uses.

👉 Click here to learn more and get started. (https://MagicBrad.com/MBP)

Real Estate Development and Investment in Minneapolis, Minnesota

Development & Investment

  1. Real Estate Developers – Manage land acquisition, zoning, and construction of buildings.

  2. Property Investors – Purchase properties for income or appreciation.

  3. Real Estate Syndicators – Pool investor capital for group real estate investments.

  4. Real Estate Investment Trust (REIT) Managers – Operate and manage REIT portfolios.

  5. Fund Managers / Asset Managers – Handle large-scale investment portfolios in real estate.

  6. Land Acquisition Specialists – Focused on acquiring land for development or investment.

SEE: MailBoxPower.com and MagicMarketingTool.com

REAL ESTATE – Acronyms and Terminology

Acronyms:

  1. MLSMultiple Listing Service
    A database used by real estate agents to share property listings.

  2. FSBOFor Sale By Owner
    A property being sold directly by the owner without a real estate agent.

  3. HOAHomeowners Association
    An organization in a subdivision or condominium that enforces rules and collects fees for maintenance.

  4. REALTOR®Member of the National Association of REALTORS®
    A licensed real estate professional who is a member of the NAR and adheres to its ethical code.

  5. CMAComparative Market Analysis
    A report that compares a property to similar recently sold properties to determine a competitive listing price.

  6. PITIPrincipal, Interest, Taxes, and Insurance
    The components of a monthly mortgage payment.

  7. EMDEarnest Money Deposit
    A deposit made to show a buyer’s serious intent to purchase.

  8. PMIPrivate Mortgage Insurance
    Insurance required if a borrower puts down less than 20% on a conventional loan.

  9. LTVLoan-to-Value Ratio
    The ratio of the loan amount to the appraised value of the property.

  10. DTIDebt-to-Income Ratio
    A measure used by lenders to determine a borrower’s ability to manage monthly payments.

  11. ARVAfter Repair Value
    An estimate of a property’s value after renovations, commonly used in house flipping.

  12. ROIReturn on Investment
    A measure of the profitability of an investment property.

  13. CAP RateCapitalization Rate
    A formula used to evaluate the return on a rental property investment.

  14. NOINet Operating Income
    The income from a property after operating expenses are deducted, not including mortgage costs.

  15. BPOBroker Price Opinion
    An estimate of property value prepared by a licensed real estate broker.


Terminology:

  1. Escrow
    A neutral third party holds funds during a transaction until all conditions are met.

  2. Appraisal
    A professional assessment of a property’s market value.

  3. Title
    Legal ownership of a property.

  4. Deed
    The legal document that transfers property ownership.

  5. Contingency
    A condition in a contract that must be met before the sale can proceed.

  6. Closing
    The final step in a real estate transaction where ownership transfers to the buyer.

  7. Short Sale
    A property sold for less than the amount owed on the mortgage with lender approval.

  8. Foreclosure
    A legal process where a lender takes control of a property due to missed payments.

  9. Equity
    The difference between the market value of a property and what is owed on it.

  10. Dual Agency
    When one agent represents both the buyer and the seller in a transaction.

Unlocking Wealth in Real Estate: Tools, Software, and Strategies for Real Estate Professionals

The real estate industry is one of the most powerful vehicles for building lasting wealth. Whether you’re a solo agent, broker, investor, or part of a real estate team, success comes from having the right tools, systems, and strategies in place. If you’re ready to level up your real estate business and secure your future, keep reading.

💼 Smart Tools for Real Estate Success

Top-performing real estate professionals don’t rely on luck—they rely on leverage. From client management to lead generation and marketing automation, technology is the backbone of a scalable real estate business. Here are essential tools every real estate pro should be using:

  • CRM Systems: Platforms like kvCORE, Follow Up Boss, and LionDesk help agents track leads, manage relationships, and automate follow-ups.

  • Email and Postcard Marketing: Tools like Mailbox Power allow you to send automated, personalized mailers—ideal for staying top-of-mind in your farm area.

  • Social Media Automation: Software such as StreamYard and Buffer help you go live and schedule engaging content on platforms like Facebook, LinkedIn, and YouTube.

  • Transaction Management: Tools like Dotloop and Skyslope streamline the entire closing process, keeping you compliant and organized.

  • Virtual Tour and Staging Tools: With buyers going online first, software like Matterport and BoxBrownie can give your listings an edge with 3D tours and virtual staging.

All of these tools and more are discussed at MagicBradRealEstate.com—a resource created specifically for real estate professionals who are serious about success.

💰 Build Wealth While Protecting It

You’re building wealth with every property you sell, flip, or hold. But have you thought about how that wealth is protected?

Death isn’t a fun topic, but it’s essential. Without the right planning, your hard-earned assets could end up tied up in probate or passed to the wrong hands. Here are a few must-consider asset protection strategies:

  • Create a Living Trust: This helps bypass probate and ensures your real estate assets go directly to your intended beneficiaries.

  • Get Proper Life Insurance: A life insurance policy can provide liquidity to pay off mortgages or taxes, allowing your heirs to keep properties instead of selling them under pressure.

  • Establish an LLC or Corporation: This is not only smart for liability protection, but also useful for succession planning in case of an unexpected death.

  • Work with Estate Planning Experts: Align yourself with professionals who understand the real estate space and can help you plan accordingly.

At MagicBradRealEstate.com, we spotlight professionals and services that help you prepare for the future while you build your empire today.

🏡 Join the Real Estate Wealth Movement

You’re not in real estate just for transactions—you’re here to transform your life and legacy. Equip yourself with the systems, software, and strategic partnerships that give you the edge. Visit MagicBradRealEstate.com to connect with tools, resources, and collaborative opportunities tailored to ambitious real estate professionals.

Because wealth isn’t just about making money—it’s about keeping it, growing it, and protecting it.

REAL ESTATE: https://MagicMarketingTool.com

DIRECT MAIL SOFTWARE: MailBoxPower.com

Boost Your Twin Cities Home Services Business with Direct Mail Marketing: Roofing, Remodeling, Landscaping & More

Boost Your Twin Cities Home Services Business with Direct Mail Marketing: Roofing, Remodeling, Landscaping & More

SEE: MailBoxPower.com

If you own a home services business in the Twin Cities of Minneapolis and Saint Paul, Minnesota, you already know how competitive the market can be. Whether you specialize in roofing, windows, doors, siding, landscaping, decks, pools, patios, kitchen renovation, or bathroom remodeling, standing out in your neighborhood is key to attracting more leads and turning them into loyal customers.

One powerful yet often overlooked strategy? Direct Mail Marketing — especially when targeted at specific neighborhoods across Minneapolis, Saint Paul, and surrounding suburbs like Fridley, MN.

SEE: MailBoxPower.com

Why Direct Mail Works for Home Services

Digital marketing is everywhere, but direct mail cuts through the digital noise and gets your business directly into the hands of homeowners. According to the Data & Marketing Association, direct mail has a higher response rate than email, social media, or paid ads—especially for localized services.

When Twin Cities residents are considering upgrades to their kitchens, bathrooms, siding, or landscaping, a well-designed postcard or flyer delivered straight to their mailbox can prompt immediate action.

Target Homeowners with Services They Need

Direct mail allows you to segment your audience and focus on the most relevant neighborhoods—places where older homes may need new roofing, window replacements, or kitchen remodeling. Consider seasonal promotions too:

  • Spring and summer are ideal for promoting landscaping, decks, pools, and patios.

  • Fall is the perfect time to push siding and window replacement.

  • Winter can spotlight interior remodels like kitchen and bathroom renovations.

Use Eye-Catching Design and Clear Calls to Action

Make sure your mail pieces include:

  • Before-and-after photos of recent projects

  • Testimonials from local clients in the Twin Cities

  • Clear contact information

  • Limited-time offers or discounts

  • A QR code linking to your website or online portfolio

Work with a Local Expert: MagicBrad in Fridley

For an edge in your marketing strategy, connect with MagicBrad in Fridley, Minnesota—a seasoned entrepreneur who helps home service professionals grow through creative and cost-effective direct mail campaigns. MagicBrad knows the Twin Cities market inside and out, and he can help you craft mail pieces that generate leads and drive results.

Through the Synergy Collaborative, MagicBrad supports local businesses by sharing marketing tools, collaborative promotions, and insider tips to stand out in the roofing, windows, doors, siding, remodeling, and landscapingindustries.

Start Sending Direct Mail in the Twin Cities Today

Don’t let your business get lost in the crowded online space. With targeted direct mail campaigns, you can place your brand directly in the hands of motivated homeowners ready to invest in their properties.

Whether you’re replacing roofs, upgrading windows, building decks, or offering full-scale kitchen and bathroom renovations, direct mail is a proven way to grow your visibility across Minneapolis, Saint Paul, and nearby communities like Fridley.

Ready to make your business stand out?
Reach out to MagicBrad in Fridley and discover how direct mail marketing can transform your home services business in the Twin Cities.

SEE: MailBoxPower.com

Synergy Collaborative Membership Highly Valuable and Attracts to New Members

To make the Synergy Collaborative membership highly valuable and attractive to new members, consider adding these benefits:

Marketing & Promotion Perks

  1. Featured Spotlight – Members get a monthly spotlight on Synergy Collaborative’s website, blog, and social media channels.
  2. Live Interview Opportunity – A Synergy Cafe Video Livestream interview to promote their business or services.
  3. Email Blast Inclusion – Members get featured in a monthly email newsletter sent to a network of event planners and business professionals.
  4. Social Media Amplification – Members’ content is shared and boosted on LinkedIn, Facebook, and YouTubethrough Synergy Collaborative’s network.
  5. SEO-Boosted Blog Post – A search-engine-optimized article about their business is published on the Synergy Collaborative website.

Networking & Collaboration

  1. Exclusive Access to Synergy Socials – Free or discounted admission to Synergy First Thursdays and other networking events in the Twin Cities.
  2. Referral Network – Members can exchange leads and referrals within a trusted group of professionals.
  3. Private Member Directory – Access to a members-only list of business owners, event planners, and service providers.
  4. Mastermind Sessions – Monthly brainstorming and collaboration calls to help members grow their businesses.

Business Growth & Learning

  1. Discounted Event Exhibiting – Members receive discounts or free exhibit space at the Minnesota Event Planners and Suppliers Summit and EXPO.
  2. Affiliate Revenue Stream – Members can earn commissions by referring new Synergy Collaborative members.
  3. Educational Webinars & Workshops – Monthly online or in-person trainings on marketing, branding, and sales strategies.
  4. Partner Discounts – Exclusive deals on services and tools, such as direct mail marketing, video production, and website hosting.

Premium Upgrades for VIP Members

  1. Custom Promo Video – A professionally edited promotional video created for their business.
  2. Dedicated Social Media Campaign – A week-long campaign promoting their services on Synergy’s social platforms.
  3. Event Promotion Assistance – Help with marketing their events, including ticket sales, promotion, and partnerships.