Who would hire a Kolbe certified consult?

The person who would hire a Kolbe Certified Consultant is typically someone in a leadership or HR-related role, looking to improve team performance, hiring processes, or individual productivity.

Common job titles include:

• HR Director or HR Manager

• Talent Acquisition Manager

• Chief Human Resources Officer (CHRO)

• Organizational Development Manager

• Director of People & Culture

• Learning and Development Manager

• CEO (in smaller companies)

• Founder or Business Owner

• Team Leader or Department Head

• COO (Chief Operating Officer)

• Leadership Coach (as a referral source or direct user)

They hire Kolbe consultants to assess team dynamics, optimize roles, reduce burnout, and align instinctive strengths with job responsibilities. Let me know if you’re targeting a specific industry or company size—those factors could narrow it down even more.

A Client Avatar (also called an ideal customer profile) for a Certified Kolbe™ Facilitator is a clear description of the exact type of person or organization most likely to buy Kolbe assessments, coaching, and workshops — and get the biggest results from them.

Below is a high-conversion avatar you can use for marketing, ads, websites, and sales conversations.

🎯 Certified Kolbe Facilitator — Client Avatar

🧠 Who They Are

Your ideal client is a:

Business Owner, Team Leader, or Executive

who is frustrated that:

• People aren’t following through
• Employees seem “lazy” or disengaged
• Projects stall or require micromanaging
• Their team looks good on paper but underperforms

They are NOT beginners — they are already successful and now feel stuck by people problems.

😤 Their Pain Points

They are thinking things like:

“Why can’t I find good people?”

“Why do my best employees burn out?”

“Why do some people resist change?”

“Why does everything fall back on me?”

They have:

• High turnover
• Burned out leaders
• Bottlenecks
• Hiring mistakes
• Internal conflict
• Missed deadlines
• Silos and politics

They may already use:

• DISC
• Myers-Briggs
• StrengthsFinder
• EOS / Traction
  But nothing has fixed execution.

💡 What They Really Want

They don’t want “personality tests.”

They want:

• A team that gets things done
• People in the right seats
• Less babysitting
• Predictable performance
• Accountability
• Faster growth
• Lower stress

They secretly want to stop being the glue holding everything together.

🧲 Why Kolbe Hits Them Hard

Kolbe solves the one thing other systems miss:

HOW people naturally take action

Your avatar feels instant relief when they hear:

• “You’re not broken.”
• “Your people aren’t lazy.”
• “You’re just misaligned.”

Kolbe gives them:

• Hiring clarity
• Team harmony
• Role clarity
• Faster execution
• Less drama

🏷 Buyer Behavior

They are:

• Used to paying for coaching
• Used to hiring consultants
• Already investing in growth
• Not price-sensitive
• Results-oriented

They will gladly spend:

• $2,000 – $10,000+ on assessments and workshops
• $5,000 – $25,000+ on implementation

If they see ROI.

🗣 Language That Attracts Them

Use phrases like:

• “Put the right people in the right seats”
• “Eliminate bottlenecks”
• “Stop managing personality — start managing productivity”
• “End the hiring guesswork”
• “Make your team work like a machine”
• “No more micromanaging”

🧲 Where to Find Them

They hang out in:

• Business coaching groups
• Chamber of Commerce
• EO (Entrepreneurs’ Organization)
• BNI
• LinkedIn
• Real estate brokerages
• Construction companies
• Law firms
• Marketing agencies
• Franchise owners
• HR directors

🧬 The Perfect Kolbe Client (in one sentence)

A successful business owner or executive who is frustrated by people problems and ready to invest in a proven system that makes their team perform without micromanaging.

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