Boost User Experience: Why You Should Use The “Open Link In A New Tab” Checkbox

Boost User Experience: Why You Should Use the “Open Link in a New Tab” Checkbox in WordPress

When adding links to your WordPress website, you’ve likely noticed the “Open link in a new tab” checkbox. But should you use it? The short answer—yes, in many cases! This simple option can have a big impact on user experience, engagement, and even conversions.

Let’s dive into why and when you should use the “Open link in a new tab” feature.

Why You Should Use “Open Link in a New Tab”

1. Keeps Users on Your Website Longer
   If a visitor clicks a link and it opens in the same tab, they may forget to return to your website. Opening external links in a new tab ensures that your site remains accessible while allowing users to explore additional content.
2. Improves User Experience
   Visitors expect external links (such as blog references, partner websites, or social media pages) to open in a new tab so they don’t lose their place. This prevents frustration and improves navigation.
3. Boosts Engagement and Reduces Bounce Rate
   Keeping your site open in the background means visitors are more likely to return, reducing your bounce rate (the percentage of users who leave after visiting just one page).
4. Helpful for External and Affiliate Links
   If you’re linking to an external website—especially for affiliate marketing—opening links in a new tab allows users to check out the recommendation without abandoning your site.
5. Great for PDFs and Forms
   If you link to a PDF file or an online form, opening it in a new tab prevents users from losing track of your main website.

When Should You NOT Open Links in a New Tab?

While the feature is useful, there are times when it’s best to leave it unchecked:

• Internal links within your website – If you’re linking to another blog post or page on your own site, keeping it in the same tab provides a smoother browsing experience.
• Navigation menus – Opening menu items in a new tab can confuse users and clutter their browsers with too many open windows.
• On mobile devices – Some users find multiple tabs cumbersome on smaller screens, so be mindful of your audience.

How to Enable “Open Link in a New Tab” in WordPress

It’s easy to enable this feature:

1. When adding a link in the WordPress editor, click the gear (⚙) icon next to the link.
2. Check the box that says “Open link in a new tab”.
3. Click Apply, and you’re done!

For added control, you can use a WordPress plugin like WP External Links to automatically open certain links in a new tab.

Final Thoughts

Using the “Open link in a new tab” checkbox strategically can enhance user experience, engagement, and conversions on your website. Be intentional about when to use it, and your visitors will appreciate a smoother and more enjoyable browsing experience.

Do you use this feature on your website? Let us know in the comments below! 🚀

BRAD MagicBrad GUDIM
Minneapolis, MN

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