Category: Self-Employment

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The Illegal Ponzis and Pyramids VS Legitimate Affiliates

The lines are blurred with pyramids, Ponzi, networks, affiliates, MLMs, brokers, agents etc.

PONZI – Outright fraud
PYRAMIDS – A structure
MLMs – Multiple Levels (more than two)
BROKERS/AGENTS – Common in Real Estate, Insurance and Finance.
AFFILIATE – Usually 1 level, sometimes 2 levels (Affiliates and Affiliate Manager)

The MLMs and “Network Marketing” models are on the edge of the law constantly. Their model is based on recruiting and retention and is usually a balancing act with the FTC as to what percentage is recruiting and legitimate products sales.

Their model reasons there are so many is because it is so easy to use courses, training and education as the “product/service”.

This is WHY I think WA should put more emphasis on the “WA Community” using Online Video Groups and “in person” MeetUps to show our authentic selves.

😈 Scammers are cautious and Hide Their Identity

💕 Authentic Marketers are Open, Authentic and Confident.

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Topics and Subjects that are helpful to Self-Employed Professionals and Business Owners

Business Strategy & Growth

  1. Business Planning & Goal Setting
  2. Scaling & Expansion Strategies
  3. Competitive Analysis
  4. Business Automation & Systems
  5. Productivity & Time Management
  6. Hiring & Team Building
  7. Delegation & Outsourcing
  8. Decision-Making Skills
  9. Risk Management
  10. Business Sustainability & Longevity

Branding & Identity

  1. Personal Branding
  2. Business Naming & Logo Design
  3. Brand Messaging & Voice
  4. Brand Consistency & Recognition
  5. Storytelling in Branding
  6. Rebranding Strategies
  7. Reputation Management
  8. Social Proof & Testimonials
  9. Emotional Branding
  10. Visual Identity & Graphic Design

Marketing & Advertising

  1. Content Marketing
  2. Social Media Marketing
  3. Email Marketing
  4. Search Engine Optimization (SEO)
  5. Pay-Per-Click Advertising (PPC)
  6. Influencer Marketing
  7. Referral & Word-of-Mouth Marketing
  8. Direct Mail Marketing
  9. Public Relations & Media Outreach
  10. Guerrilla Marketing Strategies

Sales & Client Acquisition

  1. Sales Psychology
  2. Cold Calling & Warm Calling Techniques
  3. Lead Generation & Lead Nurturing
  4. Closing High-Ticket Sales
  5. Negotiation & Persuasion Skills
  6. Building a Sales Funnel
  7. Handling Objections & Rejections
  8. Relationship Selling
  9. B2B vs. B2C Sales Strategies
  10. Customer Retention & Loyalty

Mindset & Personal Development

  1. Entrepreneurial Mindset
  2. Overcoming Fear & Imposter Syndrome
  3. Growth vs. Fixed Mindset
  4. Daily Habits of Successful Entrepreneurs
  5. Emotional Intelligence (EQ)
  6. Goal-Setting & Manifestation
  7. Confidence & Self-Esteem
  8. Resilience & Stress Management
  9. Breaking Through Limiting Beliefs
  10. Self-Discipline & Motivation

Financial Management

  1. Budgeting & Expense Tracking
  2. Cash Flow Management
  3. Tax Strategies for Entrepreneurs
  4. Retirement Planning for Self-Employed
  5. Investment Strategies
  6. Business Credit & Loans
  7. Understanding Profit Margins
  8. Pricing Strategies
  9. Passive Income Streams
  10. Recurring Revenue Models

Networking & Relationship Building

  1. Business Networking & Referrals
  2. Effective Communication Skills
  3. Mastering Small Talk
  4. Building Strategic Partnerships
  5. Collaboration vs. Competition
  6. Hosting & Attending Networking Events
  7. Following Up & Staying in Touch
  8. Community Building & Engagement
  9. Online Networking Etiquette
  10. Making a Lasting First Impression

Social & Soft Skills

  1. Body Language & Nonverbal Communication
  2. Public Speaking & Presentation Skills
  3. Conflict Resolution & Mediation
  4. Storytelling for Influence
  5. Building Trust & Credibility
  6. Active Listening Techniques
  7. Developing Charisma
  8. Cultural Awareness & Sensitivity
  9. Customer Service Excellence
  10. Emotional Control in High-Stakes Situations

Digital Presence & Online Business

  1. Website Design & User Experience (UX)
  2. Blogging for Business Growth
  3. Monetizing a YouTube Channel
  4. Running an Online Course or Membership Site
  5. Building a Community on Social Media
  6. Podcasting for Brand Authority
  7. Livestreaming & Webinars
  8. Affiliate Marketing Strategies
  9. E-commerce & Dropshipping
  10. Mobile Marketing Strategies

Health & Wellness for Entrepreneurs

  1. Managing Work-Life Balance
  2. Stress Reduction Techniques
  3. Sleep Optimization for Productivity
  4. Nutrition & Energy Levels
  5. Exercise & Movement for Entrepreneurs
  6. Mental Health & Burnout Prevention
  7. Meditation & Mindfulness Practices
  8. Biohacking for Business Owners
  9. The Impact of Diet on Focus & Performance
  10. Holistic Wellness & Alternative Therapies

Legal & Compliance

  1. Business Structures & Legal Entities
  2. Trademark & Copyright Protection
  3. Contracts & Agreements for Entrepreneurs
  4. Employment Laws for Business Owners
  5. Intellectual Property (IP) Rights
  6. GDPR & Data Privacy Compliance
  7. Business Insurance Essentials
  8. Dispute Resolution & Litigation Basics
  9. Licensing & Permits for Small Businesses
  10. Non-Disclosure Agreements (NDAs)

Technology & Innovation

  1. Artificial Intelligence (AI) in Business
  2. Blockchain & Cryptocurrency for Entrepreneurs
  3. Cloud Computing & Remote Work Tools
  4. Cybersecurity Best Practices
  5. CRM & Business Management Software
  6. Automating Repetitive Business Tasks
  7. Emerging Tech Trends in Marketing
  8. Virtual Reality (VR) & Augmented Reality (AR)
  9. Using Chatbots for Customer Support
  10. No-Code & Low-Code Business Solutions

Creativity & Innovation

  1. Thinking Outside the Box
  2. Brainstorming & Idea Generation
  3. Design Thinking for Problem-Solving
  4. Developing a Creative Routine
  5. Finding Inspiration for Innovation
  6. The Science of Creativity
  7. Turning Ideas into Profitable Ventures
  8. Overcoming Creative Blocks
  9. Fostering a Culture of Innovation
  10. Leveraging AI for Creative Business Solutions

Productivity & Organization

  1. Time Blocking & Calendar Management
  2. The 80/20 Rule (Pareto Principle)
  3. Focus & Deep Work Strategies
  4. Digital Decluttering & Minimalism
  5. Using Notion, Trello, or Asana for Project Management
  6. Setting SMART Goals
  7. Email Management & Inbox Zero
  8. Using Virtual Assistants & AI Tools
  9. The Eisenhower Matrix for Prioritization
  10. Daily Routines for Maximum Efficiency

Event Planning & Publicity

  1. Hosting Live Events & Workshops
  2. Organizing Virtual Summits
  3. Public Speaking Engagements
  4. Creating Buzz with Event Marketing
  5. Sponsorship & Partnership Strategies
  6. Event Budgeting & Logistics
  7. Attracting the Right Audience for Events
  8. Event Technology & Hybrid Events
  9. Post-Event Follow-Up & Engagement
  10. Maximizing ROI from Events

Side Hustles & Alternative Income Streams

  1. Freelancing & Consulting
  2. Dropshipping & Print-on-Demand
  3. Selling Digital Products & E-books
  4. Passive Income from Membership Sites
  5. Coaching & Mentorship Programs
  6. Building a Subscription-Based Business
  7. Real Estate Investing for Entrepreneurs
  8. Making Money with Online Courses
  9. Crowdfunding & Community-Funded Ventures
  10. Licensing Your Intellectual Property

This list covers a broad spectrum of essential knowledge areas for entrepreneurs, freelancers, and self-employed professionals.