If you’re a Twin Cities real estate investor, you already know the truth:

The best deals never hit the MLS.

They’re found through relationships, timing, and consistent follow-up.

One of the most overlooked goldmines in the Minnesota market is For Sale By Owner (FSBO) properties — especially when you combine them with automated direct mail postcards that keep you top of mind until the seller is ready to move.

Let’s break down how smart MnREIA investors are using this strategy to build a private deal pipeline.

Why FSBO Sellers Are a Hidden Opportunity in Minnesota

FSBO owners usually fall into one of these categories:

• They want to avoid agent commissions
• They believe their home is worth more than the market says
• They are testing the waters before listing
• They are tired, frustrated, or emotionally attached

In the Twin Cities real estate market, many FSBO sellers don’t sell quickly. After 30, 60, or 90 days, motivation increases — if you stay in front of them.

That’s where automated postcards win.

The Power of Automated Direct Mail for Real Estate Investors

Most investors give up after one letter or postcard.

But sellers rarely respond to the first touch.

Consistent contact builds:

• Familiarity
• Trust
• Credibility

With automated direct mail, you can:

• Schedule 6–12 months of postcards
• Rotate messages
• Track delivery
• Personalize each card

This is especially powerful for:

• Wholesalers
• Buy and hold investors
• Fix and flip investors
• Creative financing buyers

Step-by-Step: How to Use Postcards to Convert FSBO Leads

1. Build Your FSBO List

Source FSBO leads from:

• Zillow FSBO
• Facebook Marketplace
• Craigslist
• Local neighborhood signs
• MnREIA networking referrals

Target:

• Hennepin County
• Ramsey County
• Anoka County
• Dakota County
• Washington County

2. Use a Postcard That Stands Out

Your postcard should:

• Be bold
• Be simple
• Be human
• Be local

Example messaging:

“Still trying to sell your home yourself?”
“I buy houses in the Twin Cities — no agents, no fees, no repairs.”

3. Automate the Follow-Up

Instead of one card, send a sequence:

• Day 1
• Day 21
• Day 45
• Day 75
• Day 120

Most FSBO sellers respond between the 4th and 7th contact.

This is why automated postcard systems outperform cold calling and texting.

Why MnREIA Investors Should Be Using Direct Mail

Members of the Minnesota Real Estate Investors Association (MnREIA) are already competing for:

• Off-market properties
• Distressed sellers
• Motivated owners
• Private deals

Automated postcards:

• Create predictable deal flow
• Build brand recognition
• Work while you sleep
• Keep you compliant and professional

Real Estate Marketing That Works in the Twin Cities

Digital ads disappear. Cold calls get blocked.

But direct mail postcards get:

• Opened
• Read
• Saved
• Revisited

In a crowded Twin Cities real estate investor market, your postcard may be the only physical reminder of your offer.

Final Thought

FSBO sellers may not be ready today — but they will be.

When that moment comes, the investor they remember wins the deal.

Automated direct mail is not old school.
It’s smart, scalable, and predictable.

And in Minnesota’s competitive market, that’s the edge.

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