The Audio Podcast VS The Video Livestream

Podcast vs Video Show

Same message. Different megaphones. Very different results.

1. How People Find You (a.k.a. “Are You Hunting… or Fishing?”)

🎧 Podcast Platforms (Podbean, Spotify, Apple)

Podcast discovery is like:

• Fishing with a very nice rod

• In a very calm lake

• Where people already like fishing 🎣

Listeners usually:

• Search for a topic on purpose

• Subscribe because someone told them to

• Already trust you

Translation:
Podcasts don’t go viral.
They go loyal.

📺 Video Platforms (YouTube, LinkedIn, Facebook)

Video platforms are like:

• Standing on a street corner

• With a neon sign

• And an algorithm yelling, “HEY! LOOK AT THIS PERSON!”

Especially YouTube:

• #2 search engine on Earth 🌍

• Videos can surface years later

• One good thumbnail can change your week

Translation:
Video gets strangers to notice you. Fast.

2. How People Consume It (Eyes vs Ears)

🎧 Podcasts

People listen while:

• Driving

• Walking

• Folding laundry

• Pretending to work

Long attention spans.
Low distraction.
Feels like you’re whispering wisdom into their brain.

Podcast vibe:
“I trust this person.”

📺 Video

People watch while:

• Scrolling

• Half-paying attention

• Deciding in 3 seconds if you’re worth it

Visuals matter. Energy matters.
Your face becomes familiar.

Video vibe:
“I know this person.”

👉 People buy from people they know and trust.

3. Authority Perception

Podcast Host Energy

• Sounds smart

• Feels thoughtful

• “This person knows things”

Low pressure. No makeup. Pajama-friendly.

Video Host Energy

• Looks human

• Feels relatable

• “I could grab coffee with this person”

Higher effort. More reward.

4. Monetization (Let’s Talk About the Money 🤑)

Podcasts

Monetization usually comes from:

• Sponsorships (later)

• Affiliate mentions

• Coaching, courses, memberships

Pros:
High trust → strong conversions

Cons:
Slower ramp-up

Video Platforms

Monetization buffet:

• Affiliate links in descriptions

• Lead magnets

• Retargeting ads

• YouTube AdSense (coffee money ☕)

• Platform tips, stars, bonuses

Pros:
Traffic now.
Funnels work better.
Great for affiliate offers like 👉 MagicBrad.com/WA

5. Content Lifespan (How Long It Keeps Working)

Podcasts

• Evergreen

• Old episodes still convert

• Like planting trees 🌳

Video

• YouTube = evergreen + searchable

• Facebook & LinkedIn = short shelf life

• Shorts = fireworks 🎆 (bright, loud, brief)

6. Effort Level (Be Honest)

Podcast

• Mic

• Talk

• Upload

• Done

Very sustainable.

Video

• Camera

• Lighting

• Framing

• Thumbnails

• Energy

More effort—but way more leverage.

7. The Smart Creator Move (No Extra Work)

Here’s the grown-up strategy:

1. Record a video show

2. Strip the audio → podcast platforms

3. Chop highlights → Shorts, Reels, LinkedIn

4. Send traffic → MagicBrad.com/WA

You’re not choosing:

• Podcast or

• Video

You’re choosing:
👉 One piece of content. Everywhere.

Final Verdict

• Podcasting builds relationships

• Video builds reach

• Both together build income

Podcast = trust
Video = traffic
Together = influence that pays the bills

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