Affiliate marketing often gets linked with digital products that reach global audiences. It’s like many of us are wired to focus on these blockbuster online platforms, leaving out a fertile opportunity right in our own backyard. What about those live, local events happening week in and week out? From concerts and trade shows to conventions and special events, there’s a massive, largely untapped potential in promoting these gatherings.
So, let’s break it down: how often do you really see affiliate marketers pushing these local gigs? The reality is not very often, which is a missed opportunity given the number of event promoters eager to fill seats. It seems like promoters are continuously on the lookout for dedicated affiliates to not only pack venues but also sell exhibit booth spaces.
Local targeting is key here. Say, for example, you’re eyeing the vibrant cities of Minneapolis and St. Paul in Minnesota. Understanding the local culture and audience preferences can give affiliates an edge in this overlooked segment of the market. Contrast this with the national or global outreach required for major conventions like the CES in Las Vegas, and you see different dynamics at play.
Imagine the commission possibilities – some promoters are willing to pay $100-$300 or even more for each successful sale, far surpassing typical digital product commissions. This not only adds a rewarding financial incentive but also elevates the role of affiliates in the event marketing ecosystem.
Yet, the reasons why more aren’t jumping onto this bandwagon remain elusive. It might be a case of unfamiliarity with the audience or simply not knowing where to start. But take it from me, delving into understanding local preferences, nurturing relationships with event promoters, and tapping into specific marketing tools can propel you ahead.
By re-engaging with local events, there’s also the added bonus of fostering community ties, adding a personal touch to your marketing efforts. Trust between local promoters and affiliates can spark innovative approaches to selling tickets and exhibit spaces.
In terms of strategy, targeting local audiences requires a mix of understanding local traditions and leveraging digital tools that cater to geo-specific campaigns. Social media platforms with location-specific advertising options can help anchor your campaigns, driving attention towards the events you’re promoting.
I tell my colleagues, if there’s one area emerging affiliates can benefit from exploring, it’s local live events. Embrace this option, get involved, and watch it transform your affiliate approach.
I’ve been involved in the Event Industry most of my life. Many many years as a professional performing entertainer (magician) and also producing trade shows and expos. As far as I can recall, my first events production experience was a Muscular Dystrophy Carnival at about 10 years of age. As kids we would play movies on a white sheet hanging in our garage. We would charge the neighborhood kids a quarter to watch the movies. We would also do Magic Shows and charge a quarter for admission, and sell Kool-Aid and Cookies for quarters. http://MagicBradEntertainment.com
Affiliate marketing has become a favored avenue for generating income, and the event industry offers many wonderful opportunities for affiliates like you. From ticket sales to event planning services, there are several rewarding options to earn commissions by sharing event-related products and services. Navigating affiliate marketing in the event industry can be both exciting and fulfilling if done right. Selecting the right programs and promoting them in a way that resonates with your audience is your key to creating a meaningful impact while also building a significant income. Your efforts can genuinely help event organizers and attendees connect in significant ways, enhancing their experiences.
For Wedding Planners there’s an Affiliate Program for a place that makes custom Brides Maids dresses and the planner could refer the bride to this company to make her dresses. Then the planner could earn commissions from the sale of those dresses. ChaChing ‼️