What’s Going on with Marketing and Sales?
This is from my friend Dave Meyer with BizzyWeb, and I agree with all of these points.
What’s Going on with Marketing and Sales? |
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1. Less trackable data, but better leads With increased privacy laws that impact website tracking and email deliverability, tracking peoples’ activity is harder than ever. But this isn’t bad news – it means that the people who do take a concrete action like filling out a form are much more in your target market and much more likely to actually become a sale. 2. SEO is evolving to AIO With the rise of AI, it’s not enough just to optimize for search engines anymore. AIO (artificial intelligence optimization) helps your content get picked up by AI search tools like Perplexity and Google’s AI search overview. Stay tuned to this hive for upcoming guides and webinars on AIO. 3. Online activity will be weird until late November If you’ve been seeing a decrease in leads and sales, it’s not just you – even the biggest brands are seeing both B2B and B2C buyers hesitate about purchases. We’re not likely to see things mellow out until the election is over. 4. Everything, everywhere, all at once Buyers aren’t just spending their time in one place, and they’re definitely not just staying on your website. Depending your niche, buyers might bounce from Reddit to LinkedIn to Google to YouTube and back again – and they’ll be looking for information on your band at every step of the way. 5. Don’t be afraid to get personal With the rise of AI-generated content and bots, people are craving other people more than ever. They like the imperfect, messy and sometimes biased content that comes from real people, not brands. This also means that buyers aren’t just looking at your brand online – they’re also looking at your people and what they have to say. So don’t be afraid to get personal and share your unique voice. |
