COURSE: How to Book More Magic Shows for Various Events

COURSE: How to Book More Magic Shows for Various Events

Introduction

Booking more magic shows requires a blend of marketing, networking, and showcasing your unique skills. This course will guide you through strategies to attract more corporate events, weddings, fairs, festivals, and private parties.

Module 1: Define Your Brand

Objective: Establish a clear and appealing brand identity.

1. Identify Your Unique Selling Proposition (USP):
   • Determine what sets your magic show apart (e.g., humor, mind-reading, illusions).
   • Develop a tagline that encapsulates your USP.
2. Create a Professional Portfolio:
   • High-quality photos and videos of your performances.
   • Testimonials from past clients.
3. Design a Professional Website:
   • Include your portfolio, contact information, and booking form.
   • Optimize for SEO with keywords related to magic shows and your location.

Module 2: Effective Marketing Strategies

Objective: Reach your target audience through various marketing channels.

1. Leverage Social Media:
   • Use platforms like Facebook, Instagram, and LinkedIn.
   • Post regularly about your shows, behind-the-scenes content, and client testimonials.
   • Use targeted ads to reach potential clients in your area.
2. Email Marketing:
   • Build a mailing list of past clients and potential leads.
   • Send regular newsletters with updates, special offers, and event highlights.
3. Content Marketing:
   • Start a blog or vlog sharing tips, stories, and magic tricks.
   • Collaborate with event planners and related businesses for guest posts.

Module 3: Networking and Partnerships

Objective: Build relationships that lead to more bookings.

1. Join Professional Organizations:
   • Magic societies, local business associations, and event planning groups.
   • Attend meetings and participate in events to network.
2. Partner with Event Planners:
   • Offer special rates or commission for referrals.
   • Provide planners with promotional materials about your show.
3. Attend Networking Events:
   • Attend trade shows, fairs, and festivals to meet potential clients.
   • Have business cards and promotional materials ready.

Module 4: Showcase Your Talent

Objective: Demonstrate your magic skills to a wider audience.

1. Offer Free or Discounted Shows:
   • Perform at community events, charity functions, or open mic nights.
   • Use these opportunities to gather testimonials and build your portfolio.
2. Host Your Own Events:
   • Organize a public show or workshop.
   • Invite local media, event planners, and potential clients.
3. Live Streaming and Virtual Shows:
   • Use platforms like Zoom, Facebook Live, or YouTube to perform online.
   • Promote these shows heavily on social media.

Module 5: Follow-Up and Customer Service

Objective: Ensure client satisfaction and encourage repeat bookings.

1. Follow Up with Clients:
   • Send a thank-you email after each event.
   • Request feedback and testimonials.
2. Provide Exceptional Customer Service:
   • Be professional, punctual, and communicative.
   • Customize your performance to meet the client’s needs and preferences.
3. Maintain Relationships:
   • Keep in touch with past clients through emails or social media.
   • Offer special discounts for repeat bookings or referrals.

Conclusion

Booking more magic shows requires a strategic approach to branding, marketing, networking, and customer service. By following these steps, you can increase your visibility, attract more clients, and grow your magic show business. Keep refining your techniques and adapting to new trends to stay ahead in the industry.

Additional Resources

• Books: “The Magic of Marketing” by David Dee, “Booking Magic Shows” by John Kaplan.
• Websites: Magic Cafe forums, Event Planner blogs, Local Chamber of Commerce.
• Courses: Online marketing courses on platforms like Coursera, Udemy, and LinkedIn Learning.

BONUS TIP: When I was performing full-time through the 80s and 90s, I used a lot of direct mail postcards. This was before the Internet, and now there is software that makes it significantly easier to book gigs with direct mail postcards.

I call this my Magic Marketing Tool.👍

SEE: MagicMarketingTool.com

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