Become a Local Celebrity in Your Town as a Real Estate Professional (with a Little Help from MagicBrad)

Become a Local Celebrity in Your Town as a Real Estate Professional (with a Little Help from MagicBrad)

In today’s competitive real estate market, standing out is everything. Buyers and sellers are bombarded with options, and if you want to be the go-to agent in your town, you need more than just a license and a smile—you need visibility, credibility, and connection. In other words, you need to become a local celebrity.

What Does It Mean to Be a Local Celebrity in Real Estate?

Being a local celebrity doesn’t mean walking red carpets or getting stopped for autographs. It means your community knows you, trusts you, and turns to you when real estate questions arise. It’s about having a recognizable name, face, and brand within your city or neighborhood. Whether it’s through community events, social media, podcast interviews, or strategic marketing, the key is consistent and meaningful visibility.

Here are some benefits of becoming a local celebrity in real estate:

  • Top-of-Mind Awareness: People remember you when it’s time to buy or sell.

  • Trust and Authority: You become the expert in your area.

  • Referrals Galore: Your name naturally comes up in conversations.

  • Premium Pricing: Clients are willing to pay more for someone they know and trust.

SEE: MailBoxPower.com

How to Build That Local Celebrity Status

  1. Create Local Content: Make videos, write blogs, or host a podcast focused on your city’s neighborhoods, real estate trends, and lifestyle.

  2. Attend and Sponsor Events: From farmers markets to charity runs, show up where your clients are.

  3. Get Involved: Volunteer, join community boards, or start a networking group.

  4. Leverage Media: Be a guest on local shows, get featured in publications, or better yet—host your own.

  5. Build Your Online Presence: Consistent posts on Facebook, Instagram, LinkedIn, and YouTube will grow your audience fast.

Enter: MagicBrad – Your Visibility Partner

If the idea of doing all this sounds overwhelming, you don’t have to go it alone. MagicBrad is a seasoned marketing strategist and visibility expert based right here in the Twin Cities. He specializes in helping professionals like you become locally famous through live streaming, interviews, networking events, and community-based marketing.

MagicBrad offers services and connections through his Synergy Collaborative, designed to help real estate agents, contractors, and other professionals grow their personal brands and become fixtures in their communities.

From strategic content creation to livestream guest spots on The Synergy Cafe Video Show, Brad can help position you as the trusted face of real estate in your town.


Ready to Step Into the Spotlight?

Becoming a local celebrity is a powerful and authentic way to grow your business. It’s not about being flashy—it’s about being present, helpful, and unforgettable.

If you’re a real estate professional ready to elevate your brand and own your town, connect with MagicBrad and discover how he can help you make your mark.

Let your name be the first one that comes to mind when people think real estate in your town.

SEE: MailBoxPower.com

 

How much HOUSE will $400K get you in Fridley, Minnesota?

If you’re considering purchasing a home in Fridley, Minnesota, with a budget of $400,000, you’re in a favorable position in today’s market. Fridley’s housing landscape offers a variety of options that cater to diverse preferences and needs.


🏡 What Can $400K Buy You in Fridley?

As of early 2025, the median home price in Fridley stands at approximately $352,900, reflecting a 16.7% increase from the previous year . This means that with a $400,000 budget, you’re well-positioned to explore homes above the median price point, potentially securing properties with enhanced features or in more desirable locations.Redfin+1Redfin+1

For instance, a listing at $400,000 offers a 4-bedroom, 2-bathroom home that’s been meticulously maintained and updated. This property boasts a remodeled kitchen, new driveway and sidewalk, and is conveniently located near major employers and amenities .Timcorneliusrealty.com


📍 Neighborhood Highlights

Fridley encompasses several neighborhoods, each with its unique charm and price points:

These figures indicate that a $400,000 budget provides flexibility to choose among various neighborhoods, whether you’re seeking proximity to parks, schools, or commercial hubs .


📈 Market Dynamics

The Fridley housing market is notably competitive:Redfin

  • Median Days on Market: Homes typically sell within 32 days

  • Sale-to-List Price Ratio: Homes are selling at approximately 99% of their listing price

  • Over Asking Price: A significant portion of homes are selling above their asking price, indicating strong demandRedfin+3Redfin+3Homes.com+3Rocket

These trends suggest that buyers should be prepared to act swiftly and decisively when they find a property that meets their criteria.


📬 Marketing Insights for Real Estate Agents

In a competitive market like Fridley, real estate agents can differentiate themselves and attract more clients through strategic marketing efforts:

  • Direct Mail Campaigns: Personalized mailers can effectively reach potential buyers and sellers, keeping your services top-of-mind.

  • Utilizing the Magic Marketing Tool: This platform offers innovative solutions for real estate marketing, helping agents to create compelling campaigns that resonate with their target audience.

For more insights and strategies, consider consulting with marketing expert Magic Brad, who specializes in real estate marketing solutions.


🏁 Final Thoughts

With a $400,000 budget, prospective homeowners in Fridley have access to a range of properties that offer both value and quality. Given the competitive nature of the market, working with a knowledgeable real estate agent and being prepared to make prompt decisions can enhance your chances of securing your ideal home.

For real estate professionals, leveraging tools like direct mail and the Magic marketing platform can amplify your reach and effectiveness in this dynamic market.

REAL ESTATE AGENTS ! Ask MagicBrad about MailBoxPower and the MagicMarketingTool.com

Manifest Your Desires: Unlock the Power Within!

Are you ready to tap into the limitless power of your mind and manifest the life and business success you truly desire? Whether you’re striving for personal fulfillment, financial freedom, or career breakthroughs—the power is already within you. It’s time to unlock it.

Manifestation + Marketing = Magic

Let’s talk about a powerful example—a Real Estate Agent with a clear vision. This agent dreams of consistently closing more deals, building a reputation as the go-to property expert in their market, and creating lasting client relationships that generate referrals and repeat business.

How do they make it happen?
They combine mental manifestation with a practical tool:
The Magic Marketing Tool—an automated system for sending personalized Direct Mail Postcards.

SEE: MailBoxPower.com

Stay Top-of-Mind, Effortlessly

With the Magic Marketing Tool, agents no longer have to worry about being forgotten. This smart software automatically sends out postcards that are:

✅ Professionally designed
✅ Personalized with your branding
✅ Sent out on a consistent schedule
✅ Tailored to your ideal audience

This means you’re always in the mind of your prospects—auto-magically.

Think of it like casting a marketing spell:
You set your intention.
You activate the tool.
You let the magic do the work.

The Law of Attraction in Action

Manifestation isn’t just about vision boards and wishful thinking. It’s about aligning your inner focus with inspired action. That’s why successful Real Estate Agents are using tools that bridge the gap between energy and execution.

They visualize abundance… and then they send postcards.
They feel the success… and then the deals start flowing.
They believe in their value… and the clients respond.

SEE: MailBoxPower.com

Ready to Manifest More?

If you’re a Real Estate Agent who’s tired of chasing leads and ready to attract them instead, it’s time to try the Magic Marketing Tool.

This is your sign.
This is your moment.
Manifest your desires—and unlock the power within!

Learn more about how to get started with the Magic Marketing Tool and make your business unforgettable. ✨


Powered by intention. Fueled by automation. Delivered with magic.
Let the universe (and your postcard software) go to work for you.

#ManifestMore
#MagicMarketing
#RealEstateSuccess
#DirectMailWorks
#StayTopOfMind

Direct Mail Postcards: The Secret Weapon for Real Estate Agents to Gain More Clients and Referrals

Direct Mail Postcards: The Secret Weapon for Real Estate Agents to Gain More Clients and Referrals


Content:

In the digital age of emails, social media ads, and online listings, you might think direct mail is a thing of the past. Think again. For real estate agents looking to stand out in a saturated market, direct mail postcards are proving to be a highly effective tool for generating leads, gaining referrals, and staying top of mind with buyers and sellers.

Here’s why savvy real estate agents are turning to postcards—and how you can use them to grow your business.


🏠 Why Direct Mail Works for Real Estate

1. Tangible & Trustworthy:
Unlike digital ads that disappear with a scroll, a physical postcard has a presence. People hold it in their hands. They stick it on the fridge. They show it to a spouse. This builds trust and familiarity—two essential ingredients in real estate.

2. Local Targeting Made Easy:
Postcards can be sent to targeted zip codes, neighborhoods, or even apartment complexes. You can zero in on homeowners likely to sell soon, first-time buyers, or even renters nearing the end of a lease.

3. Consistent Visibility:
Success in real estate is often about being in the right place at the right time. A monthly postcard keeps your face, name, and contact info in front of potential clients so when they’re ready to move—they call YOU.


🧠 Postcard Strategies That Get Results

1. Just Listed / Just Sold Announcements
These build credibility and showcase your activity in the market. They create a sense of momentum—and show you get results.

2. Market Updates and Home Value Tips
Include stats like average home prices or the number of homes sold in the area. Add a QR code or link to a free home valuation tool.

3. Referral Requests
Send a postcard that simply says: “Know someone thinking of buying or selling? I’d love to help.” Include a testimonial to increase trust.

4. Personal Branding
Use high-quality photos of yourself, your logo, and a consistent brand color scheme. Include a short tagline like, “Your Trusted Neighborhood Realtor.”


💡 Tips to Maximize Your Postcard ROI

  • Use Automated Tools:
    Platforms like Mailbox Power, SendOutCards, and PostcardMania allow you to automate campaigns and schedule recurring mailings with ease.

  • Keep It Simple and Visual:
    People skim postcards. Use eye-catching images and minimal text with one clear call-to-action (CTA).

  • Add a QR Code:
    Link it to your latest listings, a virtual home tour, or a client testimonial video.

  • Follow Up Digitally:
    Use postcard campaigns as a bridge to digital interaction. Invite recipients to follow you on social or schedule a call.


📬 Final Thoughts

Direct mail postcards are not just “old school”—they’re smart marketing. When used strategically, they build brand recognition, generate quality leads, and turn past clients into referral sources. The best part? You can automate the whole process, so you focus on what you do best: closing deals and serving clients.


Ready to start your postcard campaign?
If you’re a real estate agent in the Twin Cities of Minneapolis and St. Paul, I can connect you with powerful tools and services that make direct mail easy and effective. Let’s turn those mailboxes into your next open house!

Contact MagicBrad for details.
Marketing Magic for Real Estate Success

Three Reasons Successful Real Estate Agents Are Using Direct Mail Postcards to Close More Deals

Three Reasons Successful Real Estate Agents Are Using Direct Mail Postcards to Close More Deals

In a digital world flooded with emails, social media posts, and online ads, it might surprise you to learn that successful real estate agents are turning to an old-school marketing strategy with a modern twist: direct mail postcards. Why? Because they work. If you’re in the real estate game and looking for a way to stand out in your local market, here are three powerful reasons why agents are doubling down on postcards—and how MagicBrad and MailBoxPower can help you do the same.

SEE: MailBoxPower 👈🏼


1. Direct Mail Postcards Get Noticed (and Remembered)

Unlike emails that get lost in spam folders or social media ads that vanish in a scroll, physical postcards are tangible. They land right in a prospect’s mailbox—and often get placed on a kitchen counter or pinned to a fridge. This gives you more time in front of your potential clients than any fleeting digital impression ever could.

Top real estate agents know that consistency builds familiarity—and familiarity builds trust. Sending a well-designed postcard on a regular basis keeps you top of mind when a homeowner starts thinking about buying or selling.

That’s where MagicBrad comes in with his “Magic Marketing Tool”—MailBoxPower. This automated system lets you send branded postcards with ease and consistency, without licking a single stamp. It’s set-it-and-forget-it marketing with a personal touch.


2. They Help Agents Build Stronger Relationships

Successful agents don’t just chase leads—they build relationships. Personalized postcards are a powerful way to stay connected with your database. Whether it’s a “Just Sold in Your Neighborhood” card, a seasonal greeting, or a helpful homeowner tip, these touchpoints show you care—and that you’re active in their area.

Using MailBoxPower, agents can send automated birthday cards, home purchase anniversaries, and even include the recipient’s first name directly on the postcard or gift. It’s not just marketing—it’s meaningful engagement. MagicBrad calls it “Marketing with a Magical Human Touch.”


3. They Convert More Listings Into Closings

Direct mail works—especially when paired with a smart call-to-action. Top agents use postcards to generate listing appointments, drive traffic to open houses, and showcase their recent wins. Over time, this builds social proof and positions you as the go-to expert in your neighborhood.

Here’s the real magic: With MailBoxPower, you can automate campaigns based on zip codes, neighborhoods, or even key demographic filters. This means your postcards land in the hands of the right people—consistently and cost-effectively.

SEE: MailBoxPower


In Conclusion…

Digital marketing is powerful, but in a sea of online noise, real estate agents who embrace the physical presence of direct mail postcards are winning more business. If you’re ready to make your marketing more memorable, more personal, and more profitable—follow the lead of MagicBrad and tap into the power of MailBoxPower.

Start turning mailboxes into money-makers.
Stay top-of-mind. Stay magical. Close more deals.


🪄 Want to learn more about how to automate your real estate marketing?
Reach out to MagicBrad and ask about the “Magic Marketing Tool” that’s helping agents across the country get more listings, sell more homes, and create clients for life.

👉 Visit: www.MagicMarketingTool.com (or insert your preferred link)

#RealEstateMarketing #DirectMailWorks #MailBoxPower #MagicBrad #TopAgentTips #RealEstateSuccess #TwinCitiesRealEstate

Physical Postcards: The Unburnable, Unrippable Magic Marketing Tool

Physical Postcards: The Unburnable, Unrippable Magic Marketing Tool for Real Estate Agents

Introduction:
In an age where emails get deleted, social media posts get lost in the algorithm, and digital ads are blocked or ignored, there’s one marketing method that continues to deliver results—physical postcards. For real estate agents looking to build their brand, grow their network, and generate consistent leads, postcards are the unburnable, unrippable magic marketing tool you didn’t know you needed.

TRY MailBoxPower 👈🏼


Why Postcards Still Work in Real Estate Marketing

1. Guaranteed Visibility
Unlike emails that can land in a spam folder, direct mail postcards are physically seen. When someone checks their mailbox, they touch your message. It doesn’t require a click, a login, or a scroll. It’s in their hands, and even if it’s brief, you’ve got their attention.

2. Hyperlocal Targeting
Real estate success is all about location. Postcards allow agents to target specific neighborhoods, zip codes, or even streets. Whether you’re farming an area or introducing yourself as the new agent in town, postcards let you meet prospects where they live—literally.

3. Tangible and Memorable
A well-designed postcard is a physical presence in someone’s home. It might get pinned to the fridge, placed on a desk, or passed to a friend. That physicality creates longer brand exposure than most digital ads can ever provide.


Postcards: The Magic Formula for Real Estate Agents

Let’s talk strategy. Here’s why real estate agents are falling back in love with postcards:

✔ Just Listed / Just Sold Cards
Let the neighborhood know you’re active. This builds credibility and keeps your name top of mind.

✔ Market Update Mailers
Give homeowners insight into property values in their area. Provide real data with a personal touch—perfect for establishing authority.

✔ Homeowner Tips & Seasonal Advice
Not every message needs to sell. Postcards with helpful tips (e.g., “5 Spring Cleaning Tricks Before You Sell”) build trust over time.

✔ Personalized Messages
Use automation tools to customize postcards with first names, property info, or even birthdays. Personalization boosts response rates.


SEO Keywords Real Estate Agents Are Searching For:

If you’re a real estate professional looking to generate seller leads, market your listings, or increase brand visibility, consider how many agents are already searching for terms like:

  • “best direct mail marketing for real estate agents”

  • “how to farm a neighborhood with postcards”

  • “real estate agent postcard ideas”

  • “how to get real estate leads with direct mail”

  • “automated postcard campaigns for Realtors”

Using the right keywords in your website, blog posts, and social media, along with strategic postcard campaigns, will create a marketing mix that gets results.


The Unrippable Magic of Consistency

Postcards aren’t a one-and-done marketing stunt. The magic is in the momentum. A consistent campaign—delivered monthly or seasonally—makes your brand feel familiar and trusted.

Think of it like planting seeds. Over time, your consistent presence cultivates relationships, builds credibility, and positions you as the go-to real estate agent when someone is ready to buy or sell.


Bonus Tip: Automate It!

Modern direct mail services allow real estate agents to automate postcard sending based on triggers like new listings, closings, or even online activity. This means less time managing logistics and more time selling homes.

Look into services like:

  • Mailbox Power

  • PostcardMania

  • Corefact

  • QuantumDigital

Each of these platforms offers tools specifically designed for Realtor marketing campaigns.


Final Thoughts

Physical postcards are not dead—they’re evolving. They cut through the digital noise and bring something real into your prospect’s world. For real estate agents in competitive markets, postcards are an unburnable, unrippable way to stand out.

If you’re looking to close more deals, grow your personal brand, and stay top of mind, don’t overlook the magic of a well-timed, well-designed postcard.

Let your message be felt—not just seen.

TRY MailBoxPower 👈🏼


Want help launching a postcard campaign?
If you’re a Twin Cities real estate agent, I’d be happy to connect you with resources that automate your marketing, increase your visibility, and drive results. Let’s talk strategy.

Real Estate Development and Investment in Minneapolis, Minnesota

Development & Investment

  1. Real Estate Developers – Manage land acquisition, zoning, and construction of buildings.

  2. Property Investors – Purchase properties for income or appreciation.

  3. Real Estate Syndicators – Pool investor capital for group real estate investments.

  4. Real Estate Investment Trust (REIT) Managers – Operate and manage REIT portfolios.

  5. Fund Managers / Asset Managers – Handle large-scale investment portfolios in real estate.

  6. Land Acquisition Specialists – Focused on acquiring land for development or investment.

SEE: MailBoxPower.com and MagicMarketingTool.com

REAL ESTATE – Acronyms and Terminology

Acronyms:

  1. MLSMultiple Listing Service
    A database used by real estate agents to share property listings.

  2. FSBOFor Sale By Owner
    A property being sold directly by the owner without a real estate agent.

  3. HOAHomeowners Association
    An organization in a subdivision or condominium that enforces rules and collects fees for maintenance.

  4. REALTOR®Member of the National Association of REALTORS®
    A licensed real estate professional who is a member of the NAR and adheres to its ethical code.

  5. CMAComparative Market Analysis
    A report that compares a property to similar recently sold properties to determine a competitive listing price.

  6. PITIPrincipal, Interest, Taxes, and Insurance
    The components of a monthly mortgage payment.

  7. EMDEarnest Money Deposit
    A deposit made to show a buyer’s serious intent to purchase.

  8. PMIPrivate Mortgage Insurance
    Insurance required if a borrower puts down less than 20% on a conventional loan.

  9. LTVLoan-to-Value Ratio
    The ratio of the loan amount to the appraised value of the property.

  10. DTIDebt-to-Income Ratio
    A measure used by lenders to determine a borrower’s ability to manage monthly payments.

  11. ARVAfter Repair Value
    An estimate of a property’s value after renovations, commonly used in house flipping.

  12. ROIReturn on Investment
    A measure of the profitability of an investment property.

  13. CAP RateCapitalization Rate
    A formula used to evaluate the return on a rental property investment.

  14. NOINet Operating Income
    The income from a property after operating expenses are deducted, not including mortgage costs.

  15. BPOBroker Price Opinion
    An estimate of property value prepared by a licensed real estate broker.


Terminology:

  1. Escrow
    A neutral third party holds funds during a transaction until all conditions are met.

  2. Appraisal
    A professional assessment of a property’s market value.

  3. Title
    Legal ownership of a property.

  4. Deed
    The legal document that transfers property ownership.

  5. Contingency
    A condition in a contract that must be met before the sale can proceed.

  6. Closing
    The final step in a real estate transaction where ownership transfers to the buyer.

  7. Short Sale
    A property sold for less than the amount owed on the mortgage with lender approval.

  8. Foreclosure
    A legal process where a lender takes control of a property due to missed payments.

  9. Equity
    The difference between the market value of a property and what is owed on it.

  10. Dual Agency
    When one agent represents both the buyer and the seller in a transaction.

🏠 How Miami Real Estate Agents Are Selling More Homes with Direct Mail and Mailbox Power

How Miami Real Estate Agents Are Selling More Homes with Direct Mail and Mailbox Power

If you’re a real estate agent in Miami looking to close more deals, stand out from the competition, and build long-term relationships with your clients, here’s the truth: email and social media alone are not enough.

Top-performing agents are now turning to automated direct mail to consistently stay in front of their prospects—and they’re using powerful tools like Mailbox Power to make it effortless.

SEE: MailBoxPower

📬 Direct Mail Isn’t Dead—It’s Your Secret Weapon

In a city like Miami, where the real estate market is vibrant and fast-paced, agents need more than just digital strategies. Direct mail marketing cuts through the digital clutter and lands directly in the hands of your ideal buyers and sellers.

Using direct mail:

  • You get physical visibility in your prospect’s home.

  • You build trust and credibility.

  • You stay top-of-mind without relying on algorithms.

Smart agents are sending postcards, gifts, and neighborhood updates—automatically—using the power of Mailbox Power software.

🚀 Why Ambitious Miami Agents Are Investing in Mailbox Power

Mailbox Power is an automated marketing tool that allows you to:

  • Send personalized real estate postcards at scale.

  • Schedule birthday and move-in gifts with zero hassle.

  • Build custom mailing lists in specific Miami neighborhoods.

  • Nurture leads with high-impact touches all year long.

You can set it and forget it—while your brand stays in front of buyers, sellers, and referral partners. Think of it as your automated assistant for client engagement and retention.

🔑 MagicBrad Has Solutions for Growth-Minded Agents

Looking to build a sustainable, referral-driven business? MagicBrad, an expert in automation and marketing strategy, has partnered with tools like Mailbox Power to help motivated Miami real estate agents scale their outreach without burning out.

Whether you’re a solo agent or part of a growing team, MagicBrad offers done-for-you solutions and strategic guidance that will save you time and help you convert more leads into closings.

💼 Who This Is For:

This strategy is perfect for:

  • Ambitious real estate agents in Miami ready to invest in their marketing.

  • Brokers who want to equip their team with high-converting systems.

  • Realtors who are tired of being ghosted online and want a real-world touchpoint.

✅ Take the Next Step

Ready to sell more homes using Mailbox Power and Direct Mail?

👉 Connect with MagicBrad today and get the tools, systems, and support you need to grow your Miami real estate business fast. He’ll show you how to implement an automated direct mail strategy that works while you sleep.

📩 Reach out to MagicBrad now and start building the real estate empire you deserve!

Scam Call Stopper: Silence Unwanted Calls Forever!

Scam Call Stopper: Silence Unwanted Calls Forever and Stay Laser-Focused on Your Real Estate Investments in the Twin Cities

Blog Post:

If you’re a real estate investor in the Twin Cities—Minneapolis and St. Paul—you know your time is money. Whether you’re scouting off-market properties, meeting with contractors, or negotiating your next cash-flowing deal, the last thing you need is another scam call interrupting your momentum.

📵 Scam Calls Are More Than Annoying—They’re Expensive

Each spam call, robocall, or phishing attempt is more than just a nuisance. It’s a distraction that pulls your attention away from profitable opportunities. Real estate is a fast-paced game. Missing a call from a motivated seller or a lender because you’re dodging another “car warranty” scam could mean missing out on thousands in potential ROI.

✅ Enter: Scam Call Stopper – Your Silent Partner in Focus

Scam Call Stopper is a powerful, affordable app that screens out known scam numbers, robocallers, and spammy sales pitches before your phone even rings.

No more interruptions during showings.
No more missed connections with serious buyers or reliable tenants.
Just clean, focused communication with people who matter.

Twin Cities Investors Are Using This Tool to Stay Ahead

Real estate professionals from Edina to Maplewood, Uptown to Woodbury are using Scam Call Stopper to filter the noise and keep their phone lines clear for real business. Whether you’re flipping properties in Northeast Minneapolis or managing rentals in St. Paul’s Highland Park, protecting your time and peace of mind is critical.

🎯 Key Benefits for Real Estate Investors:

  • Block 95%+ of scam calls instantly

  • Whitelist important contacts like title agents and private lenders

  • Custom call filtering based on local area codes or investor networks

  • Boost productivity during property tours, open houses, or negotiations

🔒 Stay Secure, Stay Professional

Scammers are getting smarter. Some even spoof local 612 or 651 numbers to appear trustworthy. Scam Call Stopper uses real-time data and AI to detect and silence suspicious numbers—keeping your phone professional and your reputation protected.


💬 Twin Cities Pro Tip:

Combine Scam Call Stopper with a second business line or Google Voice number to separate personal from professional communications. This way, your investment calls remain streamlined and secure.


📲 Ready to Silence the Scammers and Close More Deals?

As an investor in one of the hottest real estate markets in the Midwest, your time and attention are everything. Don’t waste another second on robocalls. Get Scam Call Stopper today and experience the calm and clarity you need to grow your real estate portfolio across the Twin Cities.