Category: uncategorized

Direct Mail Marketing Works

Most marketers these days are 100% online, and they are ignoring the reliability of the United States Postal Service to deliver their message directly to the mailbox of prospective new customers.

I use a software called MailBoxPower, and it allows me to send postcards, greeting cards, and personalized gift through the United States Postal Service. The USPS delivers 99% of the time.

Here are seven (7) methods that I use to get results from my direct mail postcard mailings.

1. Stimulate anticipation and curiosity – You can let your prospects know that there are future postcards coming, by adding 1of7, 2of7, 3of7, etc. on the postcard. This implies there will be another card following the current card, and the prospects will look forward to your next communication.
2. Include some Fun and Mystery – You can add little word games, and puzzles on your postcard mailing, which gets the prospective customer to engage and participate in the communication.
3. Automated Campaigns – The software I use is called MailBoxPower, and it has a feature where you can pre-program delivery of your postcards, greeting cards and gifts.
4. Forms that Auto-Magically Trigger Campaigns – Technology allows us to save time by creating automated activities triggered by actions. MailBoxPower allows you to send a form to your prospect via email or social media, where they fill out the data, and this will automatically will trigger the sending of a postcard. This can also be included in a campaign, so that it will automatically send them postcards, greeting cards, or personalize gifts depending on the way you program it.
5. QR Codes Send Prospects Directly to Your Offers – The QR code is a graphic image that when scanned by a Mobile Phone Camera and will take a person directly to a website or landing page. The QR code has been around for a while, but it gained popularity with the covid pandemic. Restaurants used QR Codes that allowed customers to get access to their digital online menu. You can create a QR code in Canva, and then print the graphic on a postcard. Your prospective customer can access the landing page or website by scanning the QR code from the postcard. NOTE: A printed direct mail postcard last considerably longer than a click on the Internet.
6. The Print Merge Feature allows for Personalization – MailBoxPower has a print merge for that you can add so that each individual mailing piece is custom tailored specifically to each individual recipient. This means you can send out 1000 postcards, that have content that is different and specific to each individual recipient.
7. Buy a List of Leads – Within the MailBoxPower platform. There is a feature where you can buy a mailing list. This will save a lot of time prospecting for leads. You can just purchase a list that you select by geographic and demographics. You can select lists of individuals, or businesses. I have a magician friend in Florida, that uses this software. He purchased a list of Senior Living Centers, in a 50 mile radius of where he lives. He mails out postcards and is booking shows like crazy. I am producing a business tradeshow here in Minneapolis (Fridley), and I am going to buy a list of businesses in a 20 mile radius of the event, center and mail out postcards inviting them to the tradeshow.

The MailBoxPower software is one of my favorites. I like using software for my business, because I can program it to do things, while I am enjoying my life and time freedom.

AFFILIATE DISCLOSURE: By the way, I need to let you know that I am an affiliate for most of these products and services, and if you make a purchase, I will earn a commission. This is how I make money on the Internet. Thank you for your support.

 

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What is Sales Coaching?

In this video on The MagicBrad Show and Synergy Cafe with David Kirkeby we discuss his sales coaching philosophy. It was very refreshing hearing about his methods and how he has a sincere desire to HELP PEOPLE. So many people online these days are so far separated from the humanity of people.

David Kirkeby has over 30 years of professional sales experience. In addition to achieving the highest levels of sales production, David has been involved in virtually all levels of sales management, from Sales Manager, Branch Manager, Regional Director, VP Sales; Marketing, to VP Business Development.

WEBSITE: http://www.sales-coaching.net/

 

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If you are getting started building a business, or if you already only one you might be  wondering, what is the best website builder for a small business and is it going to be easy and affordable.

In my opinion, the best platform to build a website is WordPress. Now, why do I say this? Because, WordPress is designed for building websites. It’s not trying to be an all in one platform.

Is it easy?

Just like most things, once you get the hang of it and your website is built, it is actually fairly easy to update and do blog posts.

Here’s the next question.

Where is the best place to host a WordPress website?

There are many places, such as BlueHost, or you could build your website, or multiple websites on the Wealthy Affiliate program that is hosted by the Amazon servers.

My suggestion, is to host it on website, Wealthy Affiliate, and you can have multiple websites and there is help inside for learning marketing and how to build a website.

SEE: Wealthy Affiliate

And, as usual, you can feel free to contact me if you have any questions, ideas, or suggestions!

 

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Best Email Marketing Software

If you are a business owner, entrepreneur, or Solopreneur, you might be researching what is the best email software to use.

If you have been researching, you already know there are probably hundreds of choices available. Everything from Mailchimp, Constant Contact, Active Campaign, Aweber, and many more.

I will cut right to the chase, and tell you that Aweber is free to use for up to 500 subscribers. It is also proved the test of time. So, if you were just looking for the basics, I would suggest go to get a free AWeber account and start building your list.

SEE: Aweber 

However, if you are looking for something more robust, you might as well jump into a page builder or CRM system, like Kartra, or Thryv.

SEE: Kartra

SEE: Thryv

I am currently using Kartra, so if you have any questions, you can feel free to give me a call and I will give you my input.

Kartra is a funnel builder with email automation capabilities. And Thryv is more of a CRM (Customer Relations Manager) that I I’m currently looking into investing in.

AFFILIATE DISCLOSURE: The links on this website are my affiliate links for these products and services. This is how I earn money on the Internet. Thank you for your support.

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There are many ways to get traffic to your website. The challenge is eliminating the less effective methods, so you have enough time in the day to implement the methods that work.

• Content Creation
• Topic Expertise
• Organic Social Media
• Website Analysis
• Collaborate with Influencers
• Email List Building
• Community Engagement
• On-Page SEO
• Quality Backlinks
• Video Marketing
• Content Repurposing
• SEO Tools
• Historical Optimization
• Voice Search Optimization
• Local SEO
• QR Codes
• A/B Testing
• Internal Linking
• Technical SEO
• Community Building
• Content Offers
• Media Coverage and Public Relations
• Social Share Buttons
• CTR Optimization
• Academy and Knowledge Base Posts
• Social News Sites

I’ve been wondering about the Elon Musk method of learning this morning.

He seems to have a very different philosophy on education.

In full transparency, I was NOT good in skool. (Yes, I misspelled it on purpose)

I don’t even know. What is the Elon Musk age?

And also to be open and straight forward, I personally do not what to have that much money of responsibility. I’m currently good with $100,000 per year.

This can happen with the Affiliate Marketing model.

PASSIVE – RECURRING – SCALABLE