Blog

VAST DIFFERENCE and not at all the same!

Multi-level marketing (MLM) and Affiliate Marketing are two different business models that can be used to sell products or services.

MLM involves recruiting other people to sell a company’s products, and earning a commission based on the sales made by those recruits. MLM typically involves a hierarchical structure, where the person at the top of the hierarchy earns a commission on the sales made by all of the people below them in the hierarchy.

MLM companies often require their salespeople to purchase a certain amount of product upfront in order to participate in the program.

Affiliate marketing, on the other hand, involves promoting a company’s products or services and earning a commission based on the sales made as a result of your promotion.

Affiliates typically do not have to purchase any product upfront in order to participate in the program. Instead, they use various marketing techniques, such as placing ads or writing blog posts, to promote the company’s products and earn a commission on the sales that result from their promotion.

It is difficult to say which model pays more, as it can vary significantly depending on the specific MLM or affiliate program and an individual’s level of success within that program.

Some people may prefer MLM because it allows them to build a team of salespeople and earn a commission on their sales, while others may prefer affiliate marketing because it allows them to promote products without having to recruit and manage a team.

Ultimately, the best choice will depend on an individual’s goals, interests, and level of experience in sales and marketing.

How to find gigs in your area and book more shows.

As an entertainer, (Artist, Musician, Magician, Dancer, etc.) getting gigs is always a challenge, because of the artist mentality.

Artists are often times challenged with marketing, because of the way their brains think. Artists do not think strategically, they think artistically.

As a Gemini, I have been gifted with a brain that toggle between logic and emotion. LOL.

The artist side of me is clueless.

However, there is software available that an artist can use to book more shows, simply by being top of mind in the mind of the event planner and the agents.

When I was booking my magic shows as a full-time entertainer in the 70s, 80s and 90s, I used direct mail postcards to get booked for almost all of my shows.

Today’s technology offers a platform that I currently use for marketing, my business, and this is called MailBoxPower. It works great.

If you have any questions about the software, you can feel free to contact me and I will give you my insights.

SHOW HOSTS – Find Guests for your shows.
EXPERTS – Find Shows for you to be a guest on.

 

Direct Mail Marketing Works

Most marketers these days are 100% online, and they are ignoring the reliability of the United States Postal Service to deliver their message directly to the mailbox of prospective new customers.

I use a software called MailBoxPower, and it allows me to send postcards, greeting cards, and personalized gift through the United States Postal Service. The USPS delivers 99% of the time.

Here are seven (7) methods that I use to get results from my direct mail postcard mailings.

1. Stimulate anticipation and curiosity – You can let your prospects know that there are future postcards coming, by adding 1of7, 2of7, 3of7, etc. on the postcard. This implies there will be another card following the current card, and the prospects will look forward to your next communication.
2. Include some Fun and Mystery – You can add little word games, and puzzles on your postcard mailing, which gets the prospective customer to engage and participate in the communication.
3. Automated Campaigns – The software I use is called MailBoxPower, and it has a feature where you can pre-program delivery of your postcards, greeting cards and gifts.
4. Forms that Auto-Magically Trigger Campaigns – Technology allows us to save time by creating automated activities triggered by actions. MailBoxPower allows you to send a form to your prospect via email or social media, where they fill out the data, and this will automatically will trigger the sending of a postcard. This can also be included in a campaign, so that it will automatically send them postcards, greeting cards, or personalize gifts depending on the way you program it.
5. QR Codes Send Prospects Directly to Your Offers – The QR code is a graphic image that when scanned by a Mobile Phone Camera and will take a person directly to a website or landing page. The QR code has been around for a while, but it gained popularity with the covid pandemic. Restaurants used QR Codes that allowed customers to get access to their digital online menu. You can create a QR code in Canva, and then print the graphic on a postcard. Your prospective customer can access the landing page or website by scanning the QR code from the postcard. NOTE: A printed direct mail postcard last considerably longer than a click on the Internet.
6. The Print Merge Feature allows for Personalization – MailBoxPower has a print merge for that you can add so that each individual mailing piece is custom tailored specifically to each individual recipient. This means you can send out 1000 postcards, that have content that is different and specific to each individual recipient.
7. Buy a List of Leads – Within the MailBoxPower platform. There is a feature where you can buy a mailing list. This will save a lot of time prospecting for leads. You can just purchase a list that you select by geographic and demographics. You can select lists of individuals, or businesses. I have a magician friend in Florida, that uses this software. He purchased a list of Senior Living Centers, in a 50 mile radius of where he lives. He mails out postcards and is booking shows like crazy. I am producing a business tradeshow here in Minneapolis (Fridley), and I am going to buy a list of businesses in a 20 mile radius of the event, center and mail out postcards inviting them to the tradeshow.

The MailBoxPower software is one of my favorites. I like using software for my business, because I can program it to do things, while I am enjoying my life and time freedom.

AFFILIATE DISCLOSURE: By the way, I need to let you know that I am an affiliate for most of these products and services, and if you make a purchase, I will earn a commission. This is how I make money on the Internet. Thank you for your support.

 

Use these Share Buttons.

What is Sales Coaching?

In this video on The MagicBrad Show and Synergy Cafe with David Kirkeby we discuss his sales coaching philosophy. It was very refreshing hearing about his methods and how he has a sincere desire to HELP PEOPLE. So many people online these days are so far separated from the humanity of people.

David Kirkeby has over 30 years of professional sales experience. In addition to achieving the highest levels of sales production, David has been involved in virtually all levels of sales management, from Sales Manager, Branch Manager, Regional Director, VP Sales; Marketing, to VP Business Development.

WEBSITE: http://www.sales-coaching.net/

 

Use these Share Buttons below to help spread this message.

If you are getting started building a business, or if you already only one you might be  wondering, what is the best website builder for a small business and is it going to be easy and affordable.

In my opinion, the best platform to build a website is WordPress. Now, why do I say this? Because, WordPress is designed for building websites. It’s not trying to be an all in one platform.

Is it easy?

Just like most things, once you get the hang of it and your website is built, it is actually fairly easy to update and do blog posts.

Here’s the next question.

Where is the best place to host a WordPress website?

There are many places, such as BlueHost, or you could build your website, or multiple websites on the Wealthy Affiliate program that is hosted by the Amazon servers.

My suggestion, is to host it on website, Wealthy Affiliate, and you can have multiple websites and there is help inside for learning marketing and how to build a website.

SEE: Wealthy Affiliate

And, as usual, you can feel free to contact me if you have any questions, ideas, or suggestions!

 

Use these share buttons!